Hi, I’m Kristi!

I'm a design leader with 10+ years of experience shaping products at the intersection of user needs and business strategy.

My approach is deeply collaborative, bringing design, research, business, and engineering into conversation early and often. Increasingly, that conversation includes AI — not as a shortcut, but as a strategic lens that helps me question assumptions, reframe problems, and build with more clarity and confidence. Users stay at the center of everything, because designing for real people in real contexts is what makes products worth building.

I've long believed that a team's culture is the best predictor of the quality of their output, and I care just as much about how we work as what we ship.